How We Work

Modern HR. Strategically Delivered. HR support isn’t one-size-fits-all—and neither is our approach. At Optima, we meet you where you are, whether that means acting as your full HR department, supplementing your internal team, or stepping in to solve a critical challenge. We bring the structure and capability of a strategic consulting firm—with the hands-on delivery of an embedded HR partner.

Right-Sized for Your Business We’ve designed our engagement models to flex with your needs, combining smart technology, experienced HR leadership, and actionable support. Whether you’re a founder-led business, a COO leading transformation, or a CFO needing compliance confidence, we make HR work better—for the business, for leadership, and for employees.

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Our Service Models

  • Do It For Me – HR Managed Service Outsourcing
    We become your HR team—taking the weight off your shoulders so you can focus on running the business. But unlike traditional outsourcing, we don’t just plug in systems and walk away. We take a holistic approach, combining day-to-day execution with strategic guidance and senior-level expertise.

We offer flexible infrastructure options to meet your needs:

    • Optima-led HR Management: Our own team handles core HR functions like payroll, benefits, compliance, and employee relations—delivered by experienced professionals who act as an extension of your business.
    • Rippling ASO or PEO Models: If you need a more integrated technology backbone or co-employment structure, we can implement and support Rippling’s ASO or PEO offering. These can stand alone or be paired with our human-led services for a more robust solution.

Whether you choose Optima-led support, Rippling’s platform, or a blend of both—we ensure your HR function runs smoothly, scales efficiently, and aligns with your business goals.

  • Do It With Me – Expert-Led HR Support
    We extend your team. Perfect for businesses with HR staff who need added capacity, deeper expertise, or strategic guidance. From compliance to coaching, we provide the lift where and when it’s needed.
  • Fix It For Me – HR Transformation & Special Projects
    We solve a challenge. Best for leaders navigating change or building infrastructure. Includes assessments, roadmap development, HR technology implementation, talent initiatives, and interim or fractional HR leadership.

How We Deliver Results

Every engagement—regardless of model—is grounded in our Strategic HR Framework and focused on business impact:

  • Custom-Tailored Solutions: No templates. Every strategy aligns to your goals.
  • Practical Execution: We don't just advise—we build, implement, and own outcomes.
  • Embedded Partnership: You get a team that understands your business, not just HR.
  • Technology-Enabled Support: As a Rippling partner, we streamline your operations with award-winning automation.
  • Scalable & Sustainable: From foundational fixes to future-focused planning, we scale with your business.
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Let’s Get to Work

Whether you need immediate help or a long-term partner, we’re ready to roll up our sleeves.