Our Point of View

A Smarter Way to Approach HR 

At Optima, we don’t just manage HR—we transform it. Our approach is grounded in a proprietary Strategic HR Framework that helps small and mid-sized businesses align people, process, and performance with business goals. This framework isn’t something we license or borrow—it’s the result of decades of real-world experience, refined into a repeatable, scalable model designed for impact.

Talk to Us

What Makes Our Approach Different?

Most HR outsourcing firms focus only on execution—transactions, compliance, and administration. Most HR consulting firms focus on strategy, but don’t stay to help you implement it. Optima does both.

We’re the only HR partner our clients need, because we bring:

  • A strategic lens to assess and align HR with what the business is trying to achieve
  • The hands-on capability to build and run the right people operations model
  • A flexible delivery model that allows us to scale support up or down as your business evolves

The Framework That Guides Our Work 

We’ve developed a proprietary Strategic HR Framework that ensures your people function isn’t just reactive—it’s proactive and purpose-driven. We assess your organization across key dimensions such as:

  • The broader context in which your business operates
  • Your business strategy, values and culture aspirations
  • Talent Acquisition & Onboarding
  • Total Rewards & Benefits
  • Performance & Development
  • Leadership Capability & Workforce Planning
  • Core HR (compliance, policies, employee relations)
  • HR Technology and process automation
  • At the center – the employee experience, which is an output of all of these things working together in a talent strategy that helps the organization attract, engage, develop, and retain the right talent

We use this framework to identify gaps, prioritize initiatives, and build a roadmap tailored to your business stage and strategic objectives.

HR Strategy Framework

Why It Matters to You

If you’re a business owner, executive, or operations leader, you need more than an outsourced HR service—you need a strategic partner who can:

  • Strengthen your organizational capabilities
  • Help you attract and retain the right talent
  • Free up your leadership team to focus on growth
  • Equip your managers with better tools and support

With Optima, you don’t have to choose between a consulting firm and an execution partner. You get both.